The typical American can no extra afford a $5,000 plasma TV than they can a trip for the moon.To contrast this reasonable approach to luxury items, this Wall Street Journal article, The Psychology of the $14,000 Handbag: How Luxury Brands Alter Shoppers' Cost Perceptions; Getting a Important Chain Rather. describes a technique made use of by retailers pushing the limits of reason.
The strategy involves a initially tier of products priced far outside a normal person's ability (and hopefully inclination) to buy. It also involves a second tier, a item or merchandise that stretch the consumer's ability to get, but not by too a great deal. By way of example, if you just Must have a Tiffany's item, feel about a $135 crucial chain.
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